Thursday, October 24, 2013
Comparison
ဘယ္လို သံုးသပ္သလဲ ကိုယ့္ကိုကိုယ္။
(၁) ငါႏွင့္ ငါသာ ႏိွဳင္းစရာ။ (Historical Analysis)
(၂) မယုတ္မလြန္။ (Industry Norms)
(၃) အေကာင္းဆံုးအဆင့္။ (Bench Marking)
Tuesday, October 22, 2013
Ambassador
Brand Ambassador & Customer Ambassador
(1) National
(2) UN Ambassador
(3) Brand Ambassador
(a) Professional
(b) Celebrity
(c) Commoner
(4) Customer Ambassador
(5) Social Online Ambassador
(1) An ambassador is an official envoy, especially a highest ranking diplomat who represents a State and is usually accredited to another sovereign State (country), or to an international organization as the resident representative of their own government or sovereign or appointed for a special and often temporary diplomatic assignment
(2) The word is also often used more liberally for persons who are known, without national appointment, to represent certain professions, activities and fields of endeavor.
In a less formal sense, the word is used for high-profile non-diplomatic representative of various entities (rarely states), mainly cultural and charitable organizations, often as willing figureheads to attract media attention; for example, film and pop stars make appeals to the public at large for UNESCO activities (see UNESCO Goodwill Ambassadors), sometimes during press-swarmed visits in the field.
(3) Brand ambassador is a marketing term for a person employed by an organization or company to promote its products or services within the activity known as branding. The brand ambassador is meant to embody the corporate identity in appearance, demeanor, values and ethics
Celebrity branding
Self-branding
Differences between Brands
Pay and Get
Might be a user and Truly user
Three types of Customers each
5 personal social media pointers
Employees make great online brand ambassadors, but businesses must consider how best to oversee their activity
Words: John Manning
GETTING
PERSONAL
The vast majority of brands now have corporate accounts on a broad range of social media platforms. These are, of course, managed by employees. But some businesses additionally encourage their staff to promote the brand’s products and services using their personal social media accounts.
“Using employees as spokespeople for a business is pretty common practice, so asking them to take their social media channels and do the same is a natural extension of this,” says Tribal Worldwide strategy director Allan Blair.
Research conducted by VentureBeat revealed that 27 per cent of employees are encouraged to use personal social media accounts for work purposes, while 17 per cent said it is a requirement.
Blair says that making it an obligation is a step too far. “Most employers expect their staff to be passionate and committed about their business, so it’s a reasonable request,” he says. “But it must be voluntary.”
“Requiring employees to tweet, like or share company activity feels too close to when brands buy fake fans,” says Arena content strategist Ariel King. “Social media is personal, but making it an expectation or requirement of someone’s personal digital life takes away the core roots of what social media offers for the user,” she says.
- See more at: http://www.themarketer.co.uk/how-to/digital-focus/5-personal-social-media-pointers/#sthash.ilSUDXkn.dpuf
Tuesday, October 15, 2013
ေမာ္ဒယ္
(၁) လုပ္ေဖၚကိုင္ဖက္
(၂) အေရာင္ႏွင့္ ေစ်းကြက္ျမွင့္တင္ေရး
(၃) အေရာက္ပို႕ေဆာင္ေရး
(၄) ထူးျခားခ်က္၊ ကြဲျပားခ်က္
(၅) စားသံုးသူ အစု
(၆) မက္ခရိုစီးပြားေရးပတ္၀န္းက်င္
(၇) ကုန္က်စားရိတ္
(၈) ပိုလွ်ံေငြ
(၉ ) ၀င္ေငြ
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