1. Know your audience
2. Introduce yourself and establish familiarity
3. Balance your eye contact
4. Focus on the value that you provide to the employer
1. To get competitive Advantage
2. Showing a return on investment
3. Unified Customer experience
4. Integrating new technologies
5. Commercial Awareness
6. International experiences
7. Product development
8. Controlling costs
9. Sustainability
10. Branding