1. Marketing
Product quality
Number of product lines
Product differentiation
Market share
Pricing policies
Distribution channels
Promotional programs
Customer service
Marketing research
Advertising
Sales force
2. Research and Development
Product R&D capabilities
Process R&D capabilities
Pilot plant capabilities
3. Management Information System
Speed and responsiveness
Quality of current information
Expandability
User-oriented system
4. Management Team
Skills
Value congruence
Team spirit
Experience
Coordination of effort
5. Operations
Control of raw materials
Production capacity
Production cost structure
Facilities and equipment
Inventory control
Quality control
Energy efficiency
6. Finance
Financial leverage
Balance sheet ratios
Stockholder relations
Tax situation
7. Human Resources
Employee capabilities
Personnel systems
Employee turnover
Employee morale
Employee development
Source from: Power, et al. (1986:37)
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