Repositioning

Four example repositioning strategies Occasionally, a product may need to be repositioned because of customer tastes or poor competitive performance. Repositioning involves changing the target market, the differential advantage or both. Four generic repositioning strategies are described below: Image repositioning: Keeping the product and target market the same, but changing the image of the product Product repositioning: The product is modified to meet more fully the expectations of the target customer groups. This may involve, for example, making sure that the features of the product offer clear benefits to the customer. Intangible repositioning: If an organization targets new market segments with existing products but places the emphasis on a different, less tangible aspect of the product offering, it can rejuvenate a brand. This occurred with Lucozade, when the energy-giving attributes of the product were reinforced to target a new segment (young adults) Tangible repositioning: In some market sectors, there is a need to change both product and target market. Moving upmarket or downmarket through the introduction of a new range of products often demands a comprehensive repositioning strategy.

လုပ္ငန္းငယ္မ်ား (Drucker)

Why Successful Small Family Business Fails? မူလလက္ေဟာင္းဆိုင္ခြဲမရွိ ငါမေသေသး ဘယ္လို Better first The best later System first, rule of thumb never The business of business is business The family business' business is also business You can, if you afford The cost is too much Management and ownership The simple business environment The structure is much like spider-web even it is in the form of Greek temple The spider's family Ownership and Corporate Officer Ownership and Corporate Director Man - U and Chelsea Race car owner and driver Microsoft Steve Job and Apple At least as able as any non-family member and work at least as hard as Equally simple - inside outsider To staff key position with non-family professionals Full citizenship Entrust the succession decision to an outsider Family managed business is not family It has to be business. Levi Strauss a century and half ago DuPont since 1802 Rothschild the world premier private bank Public own and professionally managed company the courses are about No differences between Survive and prosper At least as able as any non-family member and work at least as hard as Pay cheaper not to come to work Family members are always Resented by non family co-workers Capable non family people will not stay The left ones are courtiers and toadies Most CEO knows this to be too clever The title is mere formality her mother Everybody knows you are in charge including him the appointed one You will work directly with me This makes worse Mediocre Authority and responsibilities Intrigues and politicking DuPont way - entitle to an entrance job Five or six years 4- 5 seniors review - eased out Equally simple - No matter how many, how effective - one top job is always filled by an outsider Financial executive or Research head - technical matter Marketing or Personnel Levi's CEO - non family member is COO Stay away example - who never mixed family and business The world's oldest - Mafia - Sicily and US - Godfather The consigliere - the lawyer - the second most powerful - non family member Full citizenship Rothschild - a million dollar - to partnership - Georges Pompidou - Charles de Gaulle The former three is meaningless if - management succession - Business needs and family needs collide Two brothers - many examples - Entrust the succession decision to an outsider - no part of family and business Benjamin Disraeli, the great Tory prime minister, Rothschild in 1880 Don't be too late Faints from Italy Ownership and management The controlling word in family business is not family it has to be business

ေက်ာင္းမွာ မသင္လိုက္ရသမွ်

ေက်ာင္းသားတစ္ေယာက္ကေမးပါတယ္။ ေက်ာင္းမွာ သင္လိုက္တဲ့အတိုင္း အျပင္လက္ေတြ႔မွာ တစ္ခုမွ မကိုက္ဘူးတဲ့။ ဟုတ္ပါတယ္။ က်ေနာ္တို႕ ကားေမာင္းသင္တာ မဟုတ္ပါဘူး။ ဘာျပီး ဘာျဖစ္ရမယ္ ပံုေသသင္တာ မဟုတ္ပါဘူး။ စဥ္းစားတက္ေအာင္ သင္တာပါ။ ပရိုုုျဖစ္ေအာင္သင္တာပါ။ က်င့္၀တ္နဲ႔ ညီေအာင္သင္တာပါ။ အဖြဲ႔အစည္းစိတ္ဓါတ္ရွိေအာင္ သင္တာပါ။ ၾကည့္ျမင္တက္ေအာင္သင္တာပါ။ ျဖစ္ပ်က္ခဲ့တဲ့ ေနာက္ျဖစ္ေတြ သင္ေနေပမဲ့ ေရွ႔ျဖစ္မသင္ပါဘူး။ ငါးဖမ္းမေပးပါဘူး။ ဖမ္းႏိုင္ေအာင္သင္ေပးတာပါ။

ဆုေတာင္း

ေပးတဲ့ဆုနဲ႔ ဲျပည့္ေအာင္ ပါရမီျဖည့္ပါမယ္။

Bank

MPT is collaborating now with KDDI and Sumitomo. Their tag line is Moving Myanmar Forward. We do hope, the new enterprise will be more efficient and customer orientated than ever. They are responding the customer demand and competitors moves. It is good for the Country and its people. They need to struggle a lot as they have to face culture differences and management styles. Do hope and wish, they can overcome all these hurdles. I also want to mention one more important service sector to follow suit ...guess which service sector is it?

Some

တခ်ိဳ႔က သူမ်ားထက္ ေကာင္းေအာင္ ၾကိဳးစားၾကတယ္။ တခ်ိဳ႔က သူမ်ား ညံ့ေအာင္ လံုးပန္းၾကတယ္။ တခ်ိဳ႔က သူမ်ား ေကာင္းေအာင္ ရုန္းကန္ၾကတယ္။ က်ေနာ္လည္း ၾကိဳးစား ရုန္းကန္ေနတယ္။

က က

အမဲလိုက္ အက ဇာတ္ခံုေပၚမွာ က လုပ္ငန္းခြင္မွာ က နိစၥဓူ၀ က လူေတြ အားလံုး က ေနရာတိုင္းမွာ က ပံုစံမ်ိဳးစံု က လူေတြအားလံုး က မသင္ထားလဲ က သင္ကာထားလဲ က ဆုမရလဲ က ဆုရလဲ က ဇာတ္ေတာ္ၾကီးနဲ႔ က ခ်ိဳမိုင္မိုင္လို က ေျမ၀ိုင္းဇာတ္ထဲ က ရပ္ပါၾကီးလို က ေပါ့သမားေတြလို က အိုပါးဂါးနား က ခုန္ေပါက္ျပီးေတာ့ က ျငိမ့္ျငိမ့္ေလးနဲ႔ က တီးလံုးရွိလဲ က တီးလံုးမရွိလဲ က အမဲလိုက္ အက တစ္ပင္တိုင္လည္း က ႏွစ္ပါးသြားလည္း က ေအာ္ပရာနဲ႔ က မ်က္ရည္လည္ရြဲနဲ႔ က ျပံဳးျဖီးျဖီးနဲ႔ က ေသြးသံရဲရဲနဲ႔ က ေခြ်းေတြရႊဲလို႔ က ေပ်ာ္ေပ်ာ္ပါးပါး က ေမာ္ေမာ္ၾကြားၾကြား က ပံုးလွိဳးကြယ္လိွဳး က တိတ္တိတ္ကေလးလည္း က အမဲလိုက္ အက လူေတြအားလံုုး က ေသေသခ်ာခ်ာ က။

တစာစာ

တစာစာ... စာမဖတ္ခ်င္ရင္ စာဖတ္တဲ့သူေတြနဲ႔ ေပါင္းပါ။ စာမဖတ္ႏိုင္ရင္ စာေပေဟာေျပာပြဲေတြ သြားနားေထာင္ပါ။ ပိုနားလည္ခ်င္ရင္ တက္ၾကြစြာ ၀င္ေရာက္ ေဆြးေႏြးပါ။ ပိုမိုအက်ိဳးရွိေအာင္ စာေပေဟာေျပာပြဲေတြကို ျဖစ္ေျမာက္ေအာင္ ဦးေဆာင္ပါ။ ၀င္ေရာက္ ေဟာေျပာပါ။