၁။ ေအဘီအီး
၂။ Start-Up
၃။ Branding

အရည္အေသြး

အရည္အေသြးကို ဘယ္သူက သတ္မွတ္မလဲ။
ဆရာလား။ (ေစတနာလား အသျပာ)
ေက်ာင္းသား။

အဖြဲ႔အစည္း။

ဘာေၾကာင့္

ရလဒ္
ေနာက္ဆက္တြဲ
ျဖစ္ႏိုင္ေခ်

လြယ္တဲ့ေနာက္ကို လိုက္ရင္
ရလဒ္မေကာင္းႏိုင္ဘူး။

ရလဒ္မေကာင္းရင္
ေနာက္ဆက္တြဲေတြ
မေကာင္းႏိုင္ဘူး။

ေ၀ဖန္ပါ။

အသစ္ တီထြင္ျခင္းျဖင့္ အေဟာင္းကိုု ေ၀ဖန္ပါ။

ကိုယ္စံခ်ိန္ ကိုယ္ခ်ိဳးပါ။

Sustainable Forum

(1) Social Problems and Solutions

(2) Commercial and CSR 2.0

(3) Charity and Social Marketing

(4) Commercial and Charity and Caused-Related Marketing

(5) Sustainability and Social Enterprise

(6) Social Business Model Canvas 

Internview

1. Know your audience
2. Introduce yourself and establish familiarity
3. Balance your eye contact
4. Focus on the value that you provide to the employer

If you were a Marketer,

1. To get competitive Advantage
2.  Showing a return on investment
3. Unified Customer experience
4. Integrating new technologies
5. Commercial Awareness
6. International experiences
7. Product development
8. Controlling costs
9. Sustainability
10. Branding

အမွား

အမွားနဲ႔ မကင္းႏိုင္သူမို႕ သူမ်ားမွားတာ ငါ ခြင့္လႊတ္တယ္။ ငါလည္း အမွားနည္းေအာင္ ပို ၾကိဳးစားမယ္။

ေမာ္တို အသစ္

မိဘဆရာ ပူးေပါင္း ကေလး ပညာေကာင္း။

ေက်ာင္းႏွင့္ လုပ္ငန္းပူးေပါင္း ေက်ာင္းသား ပညာေကာင္း။

Not for Profit Marketing

Why!

1. Name of the Not for Profit Organization
2. Beneficiaries
3. Donors (Restricted Fund and Unrestricted Fund)
4. Advocacy
5. Competitors (Same Industry and Commercial Sector)
6. Your Product and Services
7. How will you recruit?


Sustainability is the issue!

Marketing
Product
Price
Place
Promotion
Public

ေသြးလွဴအသင္း။
ဘုန္းၾကီး။
ေသြးအားတိုုးေဆး။

Graduation Gown

Nowadays, education market is expanding than ever before as Myanmar parents appreciate the value of the Quality education. Among them UK Education is oldest and must respected than any other. Further more, Myanmar Education Law is drafting and in progress. 

I would like to get feedback on Classification of Graduation Gown. Even in Myanmar Education System, the colour is set for Specialization as well as for the Level; First Degree, Master Degree, and Ph.D.

So I would like to ask any guidelines for Graduation Gown in British Education. I also wonder for Level 4, 5 and 6 as per NQF Grading. As these days, wearing Graduation Gown is popular and there is no guidelines and no-body to watch. These will lead to make misleading and wrong Advertising and cheating. So being an UK Education Service Provider in Myanmar, we, PS, have the responsible to protect and promote Quality Education from UK. There is no need to mention the role of British Council. 

It will be much better and prepared for coming Myanmar Education Law.

Let's promote UK Education Professionally. ​Looking forward your ideas and thoughts.

ပညာေရးနယ္ပယ္မွာ ေျပာင္းလဲမွဳ႔ေတြမ်ားစြာ ျဖစ္ေပၚတိုးတက္ေနပါတယ္။
ပညာေရးနယ္ပယ္ျဖစ္တဲ့အတြက္ လူမွဳ႔ပတ္၀န္းက်င္တိုးတက္ေရးအတြက္ မ်ားစြာ အေရးပါပါတယ္။
ယေန႔ေခတ္မွာ ပညာေရးကို အလြဲသံုးစားလုပ္ျခင္းမွ ကာကြယ္ေပးဖို႔လိုအပ္ပါတယ္။

ဘြဲ႔၀တ္စံုမ်ား။
အခုအခါ ဘြဲ႔၀တ္စံုမ်ားကို တြင္တြင္က်ယ္က်ယ္၀တ္ရံုေနၾကပါတယ္။
ဂုဏ္ယူ၀င့္ၾကြားစြာ၀တ္ဆင္ရမဲ႔ ဘြဲ၀တ္စံုေတြကို စနစ္တက်သတ္မွတ္ထားၾကပါတယ္။
ဘာသာရပ္နဲ႔ ခြဲျခားထားပါတယ္။
ဘြဲၾကိဳ၊ ဘြဲ႔လြန္၊ ပါရဂူဆိုျပီး အဆင့္ဆင့္ ပိုင္းျခားခြဲျခားသတ္မွတ္ထားပါတယ္။

အဂၤလန္ႏိုင္ငံရဲ႔ ပညာေရးကိုလည္း အဆင့္အတန္းရွိရွိ စနစ္တက်သတ္မွတ္ခ်က္မ်ား ရွိ၊ မရွိသိျခင္ပါတယ္။

ေအာင္လက္မွတ္။
ဒီပလိုမာ။
Level 4-5-6
ပထမဒီဂရီ။
မဟာတန္းဘြဲလြန္။
ပါရဂူ။

ဒါ သံုး လာ မေဖာနဲ႔။

ပုဆိုးက ေခါင္းေတာင္းက်ိဳက္ ျဖဳတ္လိုက္ေတာ့။ ဦးေႏွာက္ေတြ ေခါင္းေတာင္းက်ိဳက္ တိုက္ေနၾကတဲ့ ေခတ္မွာ။ ဦးေႏွာက္ေတြပဲ စီးခ်င္းထိုးၾကတယ္။

Re Culture

Do not restructure, just re-culture. It is the vital reason, why business fail. Change will not be beneficial without thinking about development.

Questions on Exam

အေနွာင့္အယွက္နဲ႔ အတားအဆီး

၁။ ဘာသာေဗဒ
၂။ သီအိုရီ(အယူအဆ)
၃။ လက္ေတြ႕အသံုးခ်ပံု

ဖတ္ႏိုင္ရမယ္။
ေရးႏိုင္ရမယ္။

လုပ္ငန္းအေၾကာင္းသိရမယ္။

Three Dimensions

Dimension (1) The best, there will be, there is

Dimension (2) To be the best, there is more than one ways

Dimension (3) The best is variable upon the situation. 

Naming of the Marketing Department

A Orchid by any other name bring beauty.
The name of Marketing Department is vary depends on their nature of the Work and Country. In general,
(1) Marketing
(2) Markcom (Singapore)
(3) Communication (Especially in INGO)
(4) Advertising and Promotion (Retail)

The designation as well
(1) Chief Marketing Officer
(2) Marketing Manager
(3) Markcom Manager
(4) Communication Manager
(5) A&P Manager
(6) Chief Marketing Technologist 

Ethics

An ad is misleading if
ထင္ေရာင္ထင္မွာျဖစ္ေစေသာ ေၾကျငာမ်ားသည္
1. It deceives or is likely to deceive the traders it addresses or reaches

2. The deception is likely to affect the economic behavior of those traders or
3. As a result of the above factors on traders it injures or is likely to injure a competitor in some way

An Ad can be deceptive it if
လိမ္ညာေနေသာ ေၾကျငာမ်ားသည္
1. Contains a false statement of fact
မဟုတ္မမွန္ေသာအခ်က္အလက္မ်ားပါ၀င္ေနျခင္း။
2. Conceals or leaves out of important facts
ဖံုးကြယ္ထားျခင္း (သို႔) အေရးၾကီးေသာအခ်က္အလက္မ်ားကို ခ်န္လပ္ထားျခင္း။
3. Promises to do something but there is no intention of carrying it out
ကတိက၀တ္ေပးထားေပးထားေသာ္လည္း ေဆာင္ရြက္ျဖည့္စည္းေပးရန္ စိတ္ကုူးမရွိျခင္း။
4. Create a false impression, even if everything stated in it may be literally true
အထင္ၾကီးေအာင္ဖန္တီးထားျခင္း မွန္သည္ဟု ထင္ရေအာင္ ဖန္တီးထားျခင္း

Law

Law

Right to inform

Right to sue

Right to hear

How to enforce

1. Legislation

2. Code of Conduct

- the committee of advertising practices (CAP)

- advertising standard authority (ASA)

3. Ethics

4. Self regulation

CPR and BPR

1. Consumer Protection Regulations

2. Business Protection Regulations

To understand the legal issues

1. Advertising -Print and Air

2. Cookie law

3. Social media

4. Distance selling

5. Promotions and incentives

6. Data protection

7. Selling to children

8. CPR and BPR

Www.oft.gov.uk/shared_oft/business_leaflets/cpregs/oft1008.pdf

Ardi Kolah Guru in a Bottle - Essential Law for Marketers 

The Issues

1. Making Marketing Communications clear

2. Comparative advertising

3. Pricing

4. Product availability

5. Comparison

6. Endorsement and testimonial 

7. Guaranty and Warranty and after-sales-services

8. Offenses

9. Marketing to  Alcohol

0. Marketing to Children's (18- 16- 10)

1.  Privacy

2. Sales Promotion

3. Distance selling

4. Data Protection

5. Political campaign

An ad is misleading if

1. It deceives or is likely to deceive the traders it addresses or reaches

2. The deception is likely to affect the economic behavior of those traders or

3. As a result of the above factors on traders it injures or is likely to injure a competitor in some way

An Ad can be deceptive it if

1. Contains a false statement of fact

2. Conceals or leaves out of important facts

3. Promises to do something but there is no intention of carrying it out

4. Create a false impression, even if everything stated in it may be literally true

Comparative advertising

1. Provide objective comparisons of products on a like-for-like basic

2. Not discredited or denigrate a competitor or its brand

3. Not take unfair advantage of the reputation of a competitor's brand

4. Not create confusion between your company and a competitor, or its brand

General rules

1. Marketers should deal fairly with consumers. 

2. Marketing communication must comply with the law and not encourage to break it.

3. Marketing communication must be easily identifiable as a communication, it is a piece of marketing.

4. Marketing communication must not misleading.

Regulators 

1. Committee of Advertising Practices (CAP)

Copy Advice Team

2. Advertising Standard Authority (ASA)

စာပိုဖတ္လာၾကတယ္။

လူေတြ

စာ
ပိုဖတ္
လာၾကတယ္။

စာအုပ္ေတြ
စာရြက္ေတြေတာ့
မဟုတ္ေတာ့ဘူး။

ဆိုရွယ္
စာမ်က္ႏွာေတြစီက။

စာဖတ္ေတာ့လည္း
ဦးေႏွာက္နဲ႔
မဟုတ္ဘူး။
ရင္ဘတ္ၾကီးနဲ႔
ႏွလံုးသားက
ခံစားခ်က္ေတြနဲ႔။

မွန္တယ္။
မွားတယ္ဆိုတာထက္
အေရာင္တူရင္
ခံစားခ်က္တူရင္
၀ုုန္းတက္ၾကတယ္။
၀ုန္းခ်င္ၾကတယ္။
၀ုုန္းေနၾကတယ္။

ေသခ်ာတယ္
မေသခ်ာဘူး။
စဥ္းစားဖို႕
အခ်ိန္မရွိ
ထင္ရာျမင္ရာေတြကို 
ေသခ်ာမသိဘဲ။
နားမလည္ဘဲ။
ဖတ္ေနသေရြ႔
ေပးသေလာက္
ဒီမိုကေရစီပဲတဲ့။
ဒီထက္ဆိုးရင္
ဇီးရိုးဒီမိုကေရစီတဲ့။

စာ
ေသခ်ာဖတ္ၾကကြာ။
ပံု/စာဖတ္ေနသူၾကီး

ေဘး ေျပး ေတြး

လာမဲ့
ေဘး

ေျပး
ေတြ႔ရင္

အေသ
ေစာလို႔

ႏွေျမာစရာ
တစက္မွ
မရွိ။

ေဘး
ရွိလို႔

ေျပး
မေတြ႔ခင္

ေတြး
ၾကည့္။

ျပီးမွ
ေတြ႔သင့္
မွ

ေတြ႔

ေျပးသင့္
က
ေျပး။

မေတြးဘဲ
မျပင္ဆင္ဘဲ
ေျပးေတြ႔ရင္

အေသ
ေစာ
မယ္။

လာမဲ့
ေဘး
ေတြး
လို႔
အရင္
ၾကည့္


ျပီးမွ...

ျမင့္ျမင္ျမန္

ျမင့္တဲ့
သူေတြ
ျမင္မွ။
ျမင္ျပီး
ေတာ့လည္း။
ျမန္မွ။

ကဗ်ာ

ကဗ်ာရြတ္ခ်င္တယ္။

စာရြက္
နဲ႔
ခဲတံ
ငါ့
ကိုေပး။

ငါ
ကဗ်ာ
ေရးမယ္။

မင္းက
စာရြက္
နဲ႔
ခဲတံ
မလို
ေရးခ်
မလို။

ႏွလံုးသား
တစ္ခုပဲ
လိုတယ္။

ကဗ်ာ
ဖတ္ဖို႔။

စာဖတ္နာပါ။

စာနာနာဖတ္

ေတြ႔
ရာ
ထင္
ရာ
ျမင္
ရာေတြကို

ေသခ်ာ
မသိဘဲ။
နား
မလည္ဘဲ။
မရွယ္နဲ႔တဲ့။

စာ
ေသခ်ာ
ဖတ္ၾကကြာတဲ့။

ေပးသေလာက္
ဒီမိုကေရစီ
ကေန
ဇီးရိုး
ဒီမိုကေရစီ
ျပန္ေရာက္သြားမယ္တဲ့။

ပံု/

စာဖတ္ေနသူၾကီး

5 Tips for Slogan

၁။ အမွတ္တံဆိပ္မွ စတင္ပါ။
ေဆာင္ပုဒ္ဟာ အမွတ္တံဆိပ္တစ္ခုနဲ႔ တြဲဖက္မွ ပိုျပီး အဓိပၺါယ္ရွိ ပီျပင္မွာျဖစ္ပါတယ္။
ဒါေၾကာင့္ ေဆာင္ပုဒ္မေပးခင္ မေရြးခ်ယ္ခင္ အမွတ္တံဆိပ္ရွိပါေစ။
ေဆာင္ပုဒ္နဲ႔ အမွတ္တံဆိပ္တို႔ဟာ ေခါင္းနဲ႔ပန္းလို ခြဲျခားမရပါဘူး။
ေဆာင္ပုဒ္မ်ားသည္ ေျပာင္းလဲေနတက္ပါသည္။
တသမတ္တည္းမျဖစ္ေနႏိုင္ပါ။

၂။ အခ်ိန္ေပးပါ။
ေဆာင္ပုဒ္ေကာင္းေကာင္းရဖို႔အတြက္ အခ်ိန္ေပးပါ။
ခ်က္ခ်င္း တခဏခ်င္း အလ်င္စလို မလုပ္သင့္ပါ။

၃။ ရိုးရွင္းပါေစ။
နားလည္လြယ္ဖို႔ လိုုပါသည္။
နားမလည္ေသာ ေဆာင္ပုဒ္မ်ားသည္ ထိေရာက္မူ႔မရွိႏိုင္ပါ။
ထို႔ေၾကာင့္ ေဆာင္ပုဒ္မ်ားကို ရိုးရိုးရွင္းရွင္းရွင္းသာ ျဖစ္ေစသင့္ပါသည္။

၄။ ျဖစ္ႏိုင္ရင္ ဟာသေႏွာပါ။
အရမ္းအေလးထားလြန္းလ်င္ စာဖတ္သူအတြက္ စားသံုးသူအတြက္ ထိေရာက္မူ႔ရွိႏိုင္မည္မဟုတ္သလို ဆြဲေဆာင္မုူ႔လဲ မရွိႏိုင္ပါ။ ဟာသျဖင့္ ေပါ့ေပါ့ပါးပါးျဖစ္လ်င္ ပိုမိုထိေရာက္ႏိုင္သည္။

၅။ ရိုးသားပါ။ မၾကြား၀ါပါနဲ႔။
မျဖစ္ႏိုင္ေသာ အိပ္မက္မ်ား ကတိက၀တ္မ်ား မေပးႏိုင္ရန္ စဥ္းစားသင့္ပါသည္။
ရိုးသားစြာ အသိေပး တင္ျပအပ္ပါသည္။

http://www.webdesignerdepot.com/2009/09/5-tips-on-how-to-write-a-killer-slogan/

Concerned with Marketing

1. Dictionary
2. Slogan
3. Native Brand
4. National Brand
5. Ethics and Code of Conduct
6. Professional Body
7. Marketing Services for LNGOs and Faith Based Organization