Icons and their reach

Brands borrow from religion
Like religions, powerful brands can attract loyalty by fostering a sense of belonging and creating an air of mystery. The success of Weight Watchers is based on its huge global community of followers, while Coca-Cola and Kentucky Fried Chicken keep their recipes top secret. Even Google creates cultivates an air of mystery, closely guarding the workings of its algorithm "search" formula. Meanwhile, the logos of brand giants such as Olympic, Apple and Coca Cola have gained the same level of worldwide recognition and reverence, perhaps, as religious iconography.  (Source: the Marketer)