Evaluation Criteria

(1) Suitability Strength Position Competitive advantage (2) Acceptability Customer Stakeholders (3) Feasibility It is possible to implement Resource Competency Make a list of at least three businesses (1) Suitability Product Life-Cycle (PLC) -Draw PLC and put your businesses in it - Give reasons why you prefer the one out of three Positioning - Put in the perception map - Make it reasonable Value Chain and Value Network Analysis - Draw Value Network Portfolio Analysis All the exisiting businesses Business Profile Analysis -How much spend and income Dominant Strong Favorable Tenable Weka Gap Analysis (2) Acceptability Analyzing Return - Profitability Analysis - Cost/Benefit Analysis - Shareholder Value Analysis Return on shareholder equity Increase in share price Earning per share Market value added Analyzing Risk