1. Underestimation of the start up time
2. Undercapitalisation
3. Overestimation of the market size
4. Lack of expertise by management
5. Lack of working capital
6. Confusion of cash flow over profit
7. Wrong location of the business
8. No unique selling point
9. Recruitment of the wrong people to staff it
10. Failure to monitor the business performance
11. Failure to retain profits in the business to fund growth
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