Marketing II Session

Market = Business Market growth (Tea Shop & Car Showroom & Retail Store and Phone Shop) Market Attractiveness (Market Size = Market Volume and Market Value) Market Share= Cost and Price and Margin Marketing Definition = Marketing Mix = Use your own one = Marketing Objectives = SMART = Use your own = Level of Strategy = Case page 42 Case 43 Use your own = Price per Unit - Percentage Margin - Expense and Cost -