GMES Course Outline

1The decision whether to internationalize and Why Study Tour to MITT (Export and Import) - Drivers of GLOBLA Market - Benefits of GLOBAL Market - Porter’s Diamond - Lecturer - 1 Session 3 hours Part II Deciding, which markets to enter Study Tour to MMRD (Data Analysis) - Environmental Analysis o Specific Environment o Internal Environment - Trading Bloc o ASEAN o EU o AFTA - Porter’s Five Forces - SWOT Analysis - 2 Session 3 Hours Environment - 3 Session 3 Hours Trading Bloc - 4 Session 3 hours Porter’s Five Forces - Lecturer 3 Sessions Part III Market entry strategies Study Tour to Unilever (Brand Management) - International Marketing Entry Strategies - Segmentation, Targeting, Positioning - 5 Session 3 Hours Int’l Entry Strategies - 6 Session 3 Hours STP - Lecturer 2 Session Part IV Designing the global marketing program Study Tour MBL (Brand Management) - Branding (Adaptation and Standardization) - Pricing and Financial Management - Place and Logistic and Supply Chain Management - Promotion and Social Media - 7 Session Branding and Social Media - 8 Session Pricing and Logistic - Lecturer 2 Session Part V Implementing and coordinating the global marketing program - Value Chain Analysis - Gap Analysis - Report writing - - 9 Session Value Chain and Ansoff - 10 Session Revision - 11 Session Control – GAP and Report Writing - 12 Presentation - Lecturer 4 Session - Presentation - Group work