GMES Model

The decision whether to internationalize and Why - Drivers of GLOBLA Market - Benefits of GLOBAL Market - Porter’s Diamond - Lecturer - 1 Session 3 hours Part II Deciding, which markets to enter - Environmental Analysis o Specific Environment o Internal Environment - Trading Bloc o ASEAN o EU o AFTA - Porter’s Five Forces - SWOT Analysis Part III Market entry strategies - International Marketing Entry Strategies - Segmentation, Targeting, Positioning - 5 Session 3 Hours Int’l Entry Strategies - 6 Session 3 Hours STP Part IV Designing the global marketing program - Branding (Adaptation and Standardization) - Pricing and Financial Management - Place and Logistic and Supply Chain Management - Promotion and Social Media Part V Implementing and coordinating the global marketing program - Value Chain Analysis - Gap Analysis - Report writing - - 9 Session Value Chain and Ansoff - 10 Session Revision - 11 Session Control – GAP and Report Writing Part VI Deciding the Logistic Management Part VII Deciding the Organization Structure Part VIII Branding and Brand Management Part IX Finanical Management