The decision whether to internationalize and Why
- Drivers of GLOBLA Market
- Benefits of GLOBAL Market
- Porter’s Diamond
- Lecturer - 1 Session 3 hours
Part II Deciding, which markets to enter
- Environmental Analysis
o Specific Environment
o Internal Environment
- Trading Bloc
o ASEAN
o EU
o AFTA
- Porter’s Five Forces
- SWOT Analysis
Part III Market entry strategies
- International Marketing Entry Strategies
- Segmentation, Targeting, Positioning
- 5 Session 3 Hours Int’l Entry Strategies
- 6 Session 3 Hours STP
Part IV Designing the global marketing program
- Branding (Adaptation and Standardization)
- Pricing and Financial Management
- Place and Logistic and Supply Chain Management
- Promotion and Social Media
Part V Implementing and coordinating the global marketing program
- Value Chain Analysis
- Gap Analysis
- Report writing
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- 9 Session Value Chain and Ansoff
- 10 Session Revision
- 11 Session Control – GAP and Report Writing
Part VI Deciding the Logistic Management
Part VII Deciding the Organization Structure
Part VIII Branding and Brand Management
Part IX Finanical Management
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